Montecristo Media Corona Cigar – Slide Lid Tin of 5 Cigars
3 1/2 inch by 44 ring guage.
A Medium to spicy cigar, with hints of Cinammon and Cedar and a Cocoa finish.
The spicy, earthy flavours with a hint of coffee and cocoa appeal to a wide range of smokers – The Classic Cuban Cigar!
This medium to full flavoured cigar is the latest addition to the Montecristo portfolio. The Media Corona is also the shortest long-filler handmade Cuban cigar.
Media Corona literally translates as ‘Half Corona’ and the size was first introduced in the UK back in 1907 by an English cigar importer who wanted to stop keeping his wife waiting for him at the theatre while he enjoyed the last of his Corona sized cigar.
However, from one man’s requirements the cigar quickly went on to become the most popular vitola (size) in the market during the 1920s and 1930s. At one point it is estimated that the Half Corona, across various brands, accounted for one in every thirty Havana cigars sold in the UK. However, as tastes changed the format eventually faded from popularity until it was entirely discontinued.
That was until H. Upmann decided to revisit this long forgotten size and, giving it a slightly modern dusting down – it now bears a more modern, stout 44 ring gauge as opposed to the traditional 42 – relaunched it in 2011.
The Montecristo Media Corona represents the second time that this format has been used and, at just 3 1/2 inches long, it remains the shortest long-filler handmade Cuban cigar you can buy.
Montecristo is the world’s biggest selling handmade cigar brand. It also boasts the UK’s best-selling individual size: the No. 4, which provides the benchmark taste for many smokers of handmade cigars.
Last year Montecristo was once again Britain’s best-selling handmade cigar brand accounting for around a quarter of all the Habanos sold in the UK domestic market. The Montecristo name is in dedication to the Alexandre Dumas novel ‘The Count of Montecristo’, written almost exactly 100 years before the brand was launched and a popular book when read to the cigar rollers in the factories of Havana.
It was in 1935 that Menendez y Garcia appointed Hunters to distribute their fledgling Montecristo brand in the UK. This was two years before the H. Upmann deal, and it is said that Hunter’s Managing Director, Jack Benham, who was later killed serving as a pilot in the Battle of Britain, created the then revolutionary design for Montecristo’s emblem and box.